I still don’t understand the appeal of YouTube shorts… It feels like the rational behind it is “hey, I can watch 10 meaningless shorts in the same amount of time it would take to watch one video that has an actual point”. I guess that’s why I’ve never gotten in to tiktok either lol
Is it even a dopamine hit though? I watched a handful of them and they all seemed to just be someone yelling at the camera for 5 seconds, then a 5 second shot of whatever the hell they were yelling about, then 10 to 15 seconds of them asking me to like and subscribe.
It’s funny because everyone shits on tiktok for it’s short videos yet I regularly watch videos that are 3-5 minutes long if not longer.
Your feed shows you what you interact with. Outside of ads I rarely see content that’s not related to my interests and most of the videos I see are much longer than a vine.
Which is especially ironic to me how vines weren’t considered attention span killing brain rot that everyone sees tiktok to be.
The appeal is to the creators, resulting from the differences in unit economics for monetisation structures related to youtube shorts, tiktok, reels, snapchat etc., vs. conventional youtube, facebook or instagram videos.
And also there’s appeal to Youtube as a platform, being a place logically suited to this new paradigm of shorter vertical videos where discovery is mostly algorithmically driven but having some issues with the organisational structure of their content that make it uncompetitive with platforms which popularised the format.
It’s not appealing to Youtube users because a choice to use Youtube has historically always included a deference to the conventional youtube video format. People that prefer tiktok format would organically become tiktok users not because tiktok is a better platform than Shorts for it, but because youtube already existed and established its own format, so it’s not the logical place to go for something that isn’t that.
I get the appeal, I just hate that I can’t cast them to my TV normally. I can watch shorts on the TV, but I have to disconnect the devices (phones). I can watch it on my phone, but I have to disconnect from the TV, ending the queue. BUT I can watch them on my phone the look into my history and cast them as a normal video. WHY IS THIS PROCESS EVEN THERE IF THERE CAN BE A NORMAL FUCKING VIDEO???
I’m just so tired of the stupid shit.