But it’s not just one industry, unless you overly generalize.
The motivations that lead someone to buy indie games are much different than someone who mostly plays F2P competitive games, which is much different than the group that buys top end AAA games. So the marketing and profit model will be different for each. I think there are at least these logical segments:
- mobile gaming
- casual gaming (i.e. Switch)
- F2P gaming/eSports
- AAA gaming
- indie/small studio gaming
Each of those has different target demographics, and thus different “pools.”