If you can, use Firefox.
Their idea is that is hides all the user info from advertising companies. Downside is your browser is an ad slot machine.
Which is best?
Tracked or ad machine?
I’m more surprised people aren’t talking about the fact that since it’s running on the client side, someone would just figure out a way to hack and block all the ads even easier.
This also further consolidates Google’s advertising power. Block all their competitors from gathering the information and give them a neutered “topics list”. Google still maintains every ability to allow their own products and ad platform to bypass and use the full information.
It hides user information from companies which aren’t Google. The best is not using anything Chromium based.
Extensions require APIs from the browser to work, and Google is going to nerf the APIs which allow for ad blocking. Extensions don’t have unfettered access to the DOM. FF used to be like that, but Chrome never allowed that.
