BYD is kicking off a price war with gas-powered cars as new lower-priced electric vehicles begin rolling out. After launching the new Qin Plus EV Honor Edition on Monday, BYD said it’s “officially opening a new era of electricity is lower than oil.”
We laughed at the first wave of Japanese imports too, but people bought them for the price. Now many of us prefer them for the quality even at a higher price.
Yugo went the other way. We laughed at them but a few people bought them for the price. However they soon found out just how bad the product was and no one was willing to see if they’d improve.
Which way will Chinese manufacturers go? It’s all a guess since it hasn’t happened yet but I know Chinese companies can make reliable stuff with decent quality. I think their chances are pretty good against legacy manufacturers unwilling to risk change in the face of their pre-existinG product lines
