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5 points
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It’s cheaper than a traditional dinner probably… But yeah might as well get the cheaper cereal.

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3 points

I’m betting it would actually be cheaper to cook something like rice and beans than it would be to eat cereal.

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2 points

Not everyone has cooking (as well as cool storage) facilities and/or can afford to power them. Cereal requires no cooking and can be stored anywhere, as can UHT milk.

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