13 points
I suspect it’s a cost/capability/requirements thing.
The larger the corporation, the more likely they’re going to have SSO as a minimum requirement. The more inflexible your customers are, the more you can charge.
3 points
That’s more or less it.
For example, I’ve got somewhere around 700 users. If we don’t have SSO (SAML preferred, oauth as a fall back, and good whiskey is required for ldap/ad) whatever your attempting to buy won’t pass review. Now Timmy the sales drone knows that, and so does their leadership - hence the SSO tax.
0 points
