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Rowling became a billionaire by writing popular books and selling the movie rights. She’s a scummy person, obviously, but she didn’t become rich by being one.
Yeah you definitely can become a billionaire without being a scummy person, just not trough business. You need to be an artist or athlete.
Definitely not going to be a CEO without being a piece of shit. You need that lack of ethics to make it that high.
You can literally start your own company and assign yourself CEO. It’s probably all of a filing fee away. It’s easy to become a C-suite.