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Google sued for $2.3bn by European media groups over digital ad losses(www.theguardian.com)

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Lee Duna@lemmy.nz
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Aopen@discuss.tchncs.de
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The lawsuit comes at a time when Google’s core advertising business is facing an existential threat from the shift to generative AI chat, Luria added.

Is this BS or I dont understand something? In what way generative AI is currently an existential threat to online advertising?

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