What the others have said as well the pressure of public opinion. The effects of the strike may not be felt for months but if musical artists start cancelling shows, this is going to effect the fans now. The public outrage towards execs and companies can be very persuasive.

It helps spread the word. Cable news isn’t covering the strike much if at all so everything helps. It also helps send the signal that more people aren’t going to watch media made by AI.

Plus: “It’s been a little over a week since the members of SAG-AFTRA announced in a July 13 press conference that its members were going on strike. The union, which includes actors, recording artists, radio personalities and other media professionals, joined the WGA, which has been on strike since May 2, putting a pause on the earning potential of almost 200,000 entertainment professionals until a resolution is met.”

Solidarity always helps. The more united the nation’s performers are the stronger a front they have. When musicians push back along with actors, you have to remember- these same companies also own the music business.