Plus the income lets them take care of their employees, and to the best of my understanding it is a pretty good working environment.

Okay, so you say a 30% cut is ridiculous.

But let’s move that away from the mega Corp [sic] everyone here is supposedly shilling for. Let’s talk about cuts lost to distribution and delivery for a second.

I cannot answer this for a lot of industries, but for example for board games ~7%-9% go to the actual designer. That’s 91%-93% that is lost along the way. Even if we take Sweeney’s 25% example that the devs get, that’s still 3x-3.5x as much as for physical products.

This would indicate that digital distribution is far better than physical for developers making games, as they get a vastly bigger percentage of the money. Within the digital space, we can compare things a little bit, at least for video games.
Digital storefronts seem to roughly all come out at 30%, for which Valve provides more value than say Google or Apple, as they also give you forums, mod integrations, and various dev tool to use to simplify development of your game’s modding and multiplayer features.
We also know that consoles are pricier, as you have to pay certification costs for updates on top of the original distribution, and in a way this is true of the mobile stores, too.

Now, don’t get me wrong: 30% is a ton of money, and I cannot see where a rich company needs this much money. However, I would argue they’re one of the last companies to tackle in improving as far as them not taking excessive money goes, and everyone else (Google, Apple, MS, Sony, even Epic considering how they do fuck all for the 12% cut they take) should get impacted first, plus it’s still difficult to argue that digital cut is excessive to begin with comparing the vastly improved developer cut comparing the physical distribution space - as good as I can compare board games vs video games, granted. But I would estimate that the overhead costs of physical sales for video games aren’t that different, manufacture, shipping, it’s all comparable after all. Video games need less container space, but they also sell for less.

To be fair, Steam provides a lot more than “just being a storefront”. There’s large feature set there in Steamworks which is ‘free’ for developers to use.
The game developers would probably spend more than 30% of revenue hosting their own game on their own store, so the value is there already.

It would be strange if Valve’s cut went up the more money your game made, but it would be better for independent developers.

Valve runs a profitable Launcher that allows them to try expanding into ventures like the Steam Deck and pushing Linux gaming adoption even if it ends in failures. That extra cash is what allows for businesses to expand beyond only one field.

Otherwise a company is just stuck being just a reseller, and I think gaming space currently is better for Steam Deck and how it’s pushed more people to try Linux. And even before the Steam Deck work on Proton helped. Having profits makes it easier to absorb failures and put resources towards stuff like Linux that is niche and may never gain a significant enough adoption.

Like epic even with fortnite can’t financially justify supporting Linux anticheat for fortnite, so I guess that’s what happens if a company is not taking in enough profits. And Epic store is only being kept afloat because of fortnite, and is losing money.

When you buy something at the store, did you know that in most cases the company selling probably saw less than half of what you paid? What if they don’t have it in stock?

steam provides a ton of benefits at scale that would have probably eaten up more than 30% of the price for the game company, with the ability to instantly scale with no limitation if it picks up in popularity.

Valve is at least helping out to grow a community ofbgamers that want to have nothing to do with Crapple, Google, Microshit, etc. Look at the cost of a Steam Deck. Now to see if you can buy or assemble a computer with similar specs. Why do you think Asus and Ayaneo have similar devices that are way more expensive? Valve sells the decks at a loss (which they make up for by that 30% on sapes, sure). How would they be able to pull something like that off if they weren’t swimming in money? Is 30% disproportionately hefty? Hell yes! But developers and gamers alike get much more out of that cut Valve gets, just Proton development alone is good enough. Can you say the same about Crapple, for example? Valve is a corporation, for profit, like every other corp out there, but at least they do bring innovation (not to be confused with the bullshit that Google and all Tue other crooks want to call that when all they are doing is knocking down walls between them and your money) and value across the board.

Tell me you know nothing about retail without telling me you know nothing about retail.