Calling them “free-form ads,” Reddit said the new advertisements are its most native format ever, designed to look and feel like community content shared by real people.

The ads, meant to mimic the site’s megathreads, will enable advertisers to utilize a variety of formats in one post, including images, videos, and text.

According to numbers from Reddit, free-form ads got 28% more clicks than all other types of ads on the site and saw a jump in community engagement.

The next time you see an interesting post in your Reddit feed, take a closer look - because it might just be a paid advertisement.

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85 points

Reddit’s new paid ads look exactly like user posts

So what’s new?

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86 points

I’ll tell you what’s new, pal. The McRib Megaburger, at McDonalds. It’s nutritious and delicious at just $7.99 or $9.99 with fries and a drink of your choice as long as you don’t want a milkshake or anything with actual sugar in it.

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62 points

Wow. Everyone, ignore this guy, he’s also an ad.

Instead, you should hop on over to your local Chevy Dealership and ask about test driving the all new 2025 Tahoe. Drive one home today for less than $2,000 down!

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22 points

Whenever I’m stressed out about too many ads, I take Fark-It-All. Ask your doctor if Fark-It-All is right for YOU.

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11 points

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1 point

Broodje Mexicano superiority, or even just the Kwik Trip equivalent.

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13 points
5 points

It even happens in RL conversations, say, with people who bought stock of a big company subtly (or they think it looks so) recommending it.

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2 points
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2 points

Why has that sponge been shilled so heavily? I see it being marketed on TikTok of all places…

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1 point

Because they have a creative marketing department who knows the cheapest ways to market things are to make it look like it isn’t marketing.

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10 points

Right? Been that way for quite a while. One of the main reasons I refused to use the app.

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