Recent example is Intel dropping the i from their CPU branding. What was an Intel Core i7 is now an “Intel Core Ultra 7”. This is a bizarre choice. The i3, i5, and i7 branding is very much a household name, and they’re just throwing that away.
Infinitely worse, they’ve also thrown out their low end Pentium and Celeron CPU branding. Now they’re simply calling them all a generic “Intel Processor”. What the actual fuck? People avoid Pentiums and Celerons because they’re widely regarded the absolute bottom of the silicon barrel. Now instead of “don’t get a Celeron, it’s practically e-waste” it’s going to be “don’t get an INTEL PROCESSOR, it’s practically e-waste”. Holy shit.
A bunch of rich fucking failchildren got paid the big bucks for these ideas meanwhile I’m making min wage working infinitely harder while actually producing a non-negative surplus value for my employer to steal.
This is just the current marketing trend. I am adjacent to marketing unfortunately so I see this a lot. The name of the game right now is simple. Simple logos, simple colors, simple branding. You see lots of companies doing exactly the same thing right now. They don’t want you to think too hard about what you’re buying they just want you to think “oh I’ve got an Intel and that’s better somehow.” And they’ll make you think it’s better by showing like “Intel 7 chip does 38% more!” And if you don’t know technology you go oh okay so Intel number chip does more. So any Intel chip does more. So I can buy cheap Intel chip and do more! Yay!
This is current marketing strategy. It’s basically purpose confusing and misleading so people don’t understand what they’re getting.
Problem here is that minimalist branding has been the trend since the mid 90s and there’s not much left to minimalise.
Bring back 19th century advertising copy that looks like a leftist meme. This is my most Retvrn opinion
