Recent example is Intel dropping the i from their CPU branding. What was an Intel Core i7 is now an “Intel Core Ultra 7”. This is a bizarre choice. The i3, i5, and i7 branding is very much a household name, and they’re just throwing that away.
Infinitely worse, they’ve also thrown out their low end Pentium and Celeron CPU branding. Now they’re simply calling them all a generic “Intel Processor”. What the actual fuck? People avoid Pentiums and Celerons because they’re widely regarded the absolute bottom of the silicon barrel. Now instead of “don’t get a Celeron, it’s practically e-waste” it’s going to be “don’t get an INTEL PROCESSOR, it’s practically e-waste”. Holy shit.
A bunch of rich fucking failchildren got paid the big bucks for these ideas meanwhile I’m making min wage working infinitely harder while actually producing a non-negative surplus value for my employer to steal.
the real marketing is the marketing they do to their bosses or clients, not to the consumers
remember back in 2010 whatever when that graphic designer convinced pepsi execs to pay them $15 whatever million to redo the pepsi logo and they just made it all wavey, sold a BS sale pitch about it’s like the globe now, and ended up writing a blog post laughing their asses off at it? you love to see it.
Here’s an old post with a link to the design doc
Most of the executives and internal marketers knew it was absolute horseshit, they just knew that if the brand change lost 2% sales instead of gained 2% sales, they would face worse personal consequences if they spent 20k on the rebrand than if they spent 15 million on the rebrand.
Because capitalism is the most efficient system
I found a YouTube link in your comment. Here are links to the same video on alternative frontends that protect your privacy:
