Logitech is a good name for computer peripherals. Logi sounds like underwear or something.
They save ~0.005¢ every time they print it by eliminating all the other letters company-wide.
To be fair, the company name is still Logitech, just the logo is shorter. I agree that the middle is probably best aesthetically, except that the logo seemed to fade quickly.
Their support is now at “support.logi.com.” Looks like they may be hocking a logi in the near future.