This is why more people need to move away from Spotify. They pay artists way too little.
That figure is potentially misleading. You want to know how much of your subscription or ad revenue is paid out. The per stream royalty is diluted by non-paying users, or by users paying lower rates (in poorer countries, etc). If you move your subscription to a service that pays out a lower share, then you pay musicians less, even if the average payout per stream is higher.
If ads don’t make enough money to pay artists, then Spotify shouldn’t offer a free tier. Don’t support a company that is hurting artists.
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