they also fucked themselves over with the ad skill issues they’ve had over the years. Advertisers now find it to be more worthwhile to advertise directly with creators, though that also means they make a lot more money, so.
They kinda dug their own grave, to be honest.
What made me and I imagine a large chunk of other people convert to revanced/similar apps is the super aggressive advertising, it’s impossible to use youtube when you get a double ad before and after every 5 second video and get 30 second midrolls every like 3 minutes. You can’t skip through a video to find the part you want to see because you’ll just get an ad. It’s extremely infuriating and time-consuming, it used to be where I was willing to deal with it but they fucked it up. Now I can never go back to ad-riddled YouTube, even if it has a “reasonable” amount of advertising (I am now in the belief that no amount of advertising is reasonable anymore though).
Not only monetization but also the whole sorting/ranking algorithms. Youtube is a bit better than Facebook reels and instagram due to the thumbs down button, but some people go out of their way to make nonsensical garbage because viewers will then comment, and there’s no way to tell if a video is good or bad based solely on engagement. Those videos where people have some DIY hack to clean a toilet bowl and they just pour random condiments in the toilet for 3 minutes and cut the video before any conclusion, those types of videos
