8 points
The low ram and storage are to drive you up 2 tiers.
By the time you go “256gb isn’t enough storage, so I’ll pay 10% more for something useable”, you are pretty much at the stage of “if I’m spending this much, I might as well get the ram upgrade as well”. And suddenly you are paying $500 more.
4 points
*
Exactly my point. Not sure if there is a better term, but in some way it is a bait-and-switch tactic.
With the “starting at” sticker price of the lowest configuration they get you into the mindset of wanting (and being able to afford) their premium device. And then once you are mentally commited they it’s the choice between spending even more or compromising on a premium device (where you really should have to).
