A friend of mine works in marketing (think “websites for small companies”). They use an LLM to turn product descriptions into early draft advertising copy and then refine from there. Apparently that saves them some time.
It saves a ton of time. I’ve worked with clients before and I’ll put a lorem ipsum as a placeholder for text they’re supposed to provide. Then the client will send me a note saying there’s a mistake and the text needs to be in English. If the text is almost close enough to what the client wants, they might actually read it and send edits if you’re lucky.
I’ve actually pushed products out with lorem ipsum on it because the client never provided us with copy. As you say they seem to think that the copy is in there, but just in some language they can’t understand. I don’t know how they can possibly think that since they’ve never sent any, but if they were bright they wouldn’t work in marketing.
