A lot of the language you use is a reference to other things. And language evolves precisely because enough people repeatedly used a word or phrase in a new way. It seems that your main criticism of the use of memes in literature is that they “dont feel right” or that you merely dont like where things are going which isn’t a solid rationale for disallowing them any more than people thinking the use of the word literal figuratively somehow makes the figurative use of the word literal “wrong.”
Really if I had to make my opinion more concise, it isn’t just that it “doesn’t feel right” - it’s that it feels like the word choice was used not to better express their idea but to be flashy and trendy. It’s not that a writer used a pop culture reference, it’s why the writer used it.
I’d have a very similar opinion if the trend was to use wacky typefaces or colors for the title. It serves no purpose other than to catch your eye (hence my clickbait analogy) and I think academia should be held to a higher standard than buzzfeed
Getting the attention of your intended audience is part of communicating effectively. Buzzfeed has the reputation that they do because they embellish and distort the truth and outright lie for entertainment purposes. That is the problem not that they make use of memes to get their intended point across.
