Memes are just the newest iteration of establishing shared ideals and interests and are also a way to establish in-group status. For example, if I posted a meme that says something like, “TFW Anos Voldigoad enters into a zect.” onto an anime board; I manage to establish both an interest and in-group status to people that I have never met and will likely never meet. Memes are the inevitable result of people desiring to have in-group status and sharing their interests in the age of the internet. Sometimes, a picture, even a silly meme, really is worth a thousand words.
The disconnect for me happened when memes started being made for the masses and I don’t mean that in a “I liked them before they got popular!” way. I mean when they changed from being in-jokes to attempts at virality.
Does that make sense? Genuinely asking because I don’t know how exactly to phrase what I mean. Like a meme made for your group chat is an in-joke and one made “for the public” is…content. I’m not asking anyone to agree with me but I’m hoping my point is understood
[Edit] fixed autocorrect changing virality to vitality
Tbh, I’m not quite sure what you mean by, “attempts at vitality.” Unless, that’s a typo and you meant popularity. If that’s the case, then I suppose I understand even if I don’t necessarily agree that that’s the purpose of memes in general.
Autocorrect got me! I meant virality. Like they’re being made for the upvotes. To become viral and be seen by as many people as possible or to be monetized by a meme account on Instagram.
Alternative and in the same vein, people rush to make the obvious joke… Not because it’s a good joke or even one that has to be told. Just because they want to be the first one to say it