It is a joke based on both the movie 50 First Dates because the ending has the movie a morning thing and Kelce is in a sport with a lot of brain injuries that frequently lead to memory loss.

So yeah, CTE + a com com.

I don’t think it went over your head.

That’s my guess, too.

I initially read it as, “Travis Kelce is so lucky that Taylor Swift feels obligated to remind him every morning.” CTE makes more sense, but isn’t quite as amusing.

That’s as much as I got from it too. I did manage to find an old article where he had a concussion with memory loss.