I play with a couple of friends in the Baltics. I have PSN. There is no PSN in the Baltics. So I guess I can’t play with the friends I solely bought this game for.
Just because it doesn’t affect you doesn’t mean it’s silly to complain about this.
Can they not create a Playstation account regardless of PSN service availability?
No because it is not available in their country, and making an account with a region different from your Steam account would have inherent EULA risks.
Hopefully Sony will see this as the biggest problem and do something about it. I don’t think these people should have been able to spend money on this for it to be taken away, but that’s a storefront issue as well. Steam and Sony will have to make some decisions about this, cause it wasn’t thought out and implemented very well. They should’ve had some stronger safeguards.