Pay per view ads are only for walled gardens with a monopoly.

Nobody clicks on ads = the site owner makes lots of money from ads, but advertisers spend a lot of money for low conversions.

No advertiser would ever choose a pay per view model when there’s the possibility of pay per click

For example when I was a reddit users I ran a campaign on Reddit and nobody was clicking the link. After all, you’re doomscrolling, why would you click on an ad? Maybe accidentally, or if it has a deceiving or click bait title. Instead on a normal website, once you’re done with the news or got the info you were searching for, you’re more likely to click somewhere. It’s the reason most Facebook ads are downright scams, because otherwise nobody would click them and also they filter only the gullible people thinking that yes, that Alibaba resell tech masterpiece for $99 discounted from $390 is a very good deal.