Hm it’s probably “bundle with the hardware, make sure the hardware really works and there’s a price incentive vs Windows”.
As long as you have to actively migrate (including backing up, losing access to several commercial apps) and could end up in the situation that your hardware isn’t 100% working or you’re workflow isn’t really supported?
make sure the hardware really works
Also make sure the software really works, one of the main issues with Linux adoption by hardware manufacturers is their lack of dedication to it. In Brazil, for example, most brands that ship with a Linux distro (except for DELL, which ships with Ubuntu) ship with basically digital waste (unmantained, poorly developed distros) just to make the hardware cheaper, because they know people will get it to just install a pirated copy of Windows in it.
