Because if you throw enough money at them, they’ll trip over themselves trying to fix your production critical issue in 4 hours or less, and that’s valuable to business because they get to go “it’s not our fault the site was down and we lost $2 million, it’s our vendor’s support team that was inadequate”

Because up until Broadcom bought them, it was a good product with a ton of useful features, endless supported integrations with 3rd party software and hardware, relatively easy to learn/use, with good support, all at reasonable and flexible price points depending on your needs.

Of course Broadcom has now thrown all of that into the toilet…