The Verge and 404 Media are building out new functions that would allow them to distribute posts on their sites and on federated platforms – like Threads, Mastodon and Bluesky – at the same time. Replies to those posts on those platforms become comments on their sites.

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Unfortunately in our capitalist hellscape, having corporations come in and try to profit off of your space is the price of success.

This is a sign that capitalists can’t actually fight the fediverse anymore, they can’t ignore it, they can only embrace it. I think that means that it’s on its way to being a successful protocol rather than a niche experiment.

The only question left there is whether the fediverse will make a significant change to how the internet operates and prevent monopolies from capturing the vast majority of social media like they have for the last decade or so. I think it’s got a decent chance of that.

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