There are some manufacturers that do not do this garbage, or at least not often. I’ve heard good things about Hyundai specifically.
For now they have customer goodwill to win back after nearly a decade of building cars that practically fell apart in a year or 2 in the late 00s and early 10s.
They’ll catch up to the others in anti-consumer practices soon, but for now they’re a good choice if you don’t particularly care for performance or ride quality.
Tesla got rid of the heater subscription bullshit in 2021. Now, the only thing locked behind a paywall is internet related stuff (sentry over mobile, streaming media access, etc.), the performance boost, and FSD.
But if the car is completely capable of habe that performance, why should people pay for it.