Researchers jailbreak a Tesla to get free in-car feature upgrades::A group of researchers found a way to hack a Tesla’s hardware with the goal of getting free in-car upgrades, such as heated rear seats.
3 points
Other brands are experimenting with this too. BMW already has features that you have to pay to unlock as well. See https://basic-tutorials.com/news/coding-companies-want-to-unlock-additional-features-from-bmw/ for example.
