so we already know that youtube doesn’t like people freeloading their bandwidth using something like invidious, piped, newpipe etc. why don’t they just close the public web api and require a login or something. by requiring login they can keep track of what users are watching and if a user is watching thousands of videos daily they can rate limit that user.

are they afraid of losing their user if they do so? I personally don’t think it can affect their business or profit. It will cut down their cost of bandwidth and computation costs. so why don’t just cut off users that don’t bring any revenue??

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77 points

Reddit did that and then instantly multiple serious competitors began to siphon off their power users both out of principle and practicality, it was the straw that broke the camel’s back.

YouTube i think understands to not cross the line because if they no longer have a monopoly on mid to long form content their golden goose dies. People are already on edge after a long sequence of attacks against non-premium users.

Personally, If they do do that, and at least some amount of the channels I care about move to a different platform, I’ll happily move with them and cancel my YouTube premium.

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26 points

That’s probably true for now. Killing the API would be too much of a shock to millions of people, which would obviously hurt business.

However, making small changes every year is more acceptable. Remember how ads were initially rolled out vs. what they are today? At first, it was just an ad banner below the video, and I was willing to quit YT then and there. Well, turns out ad blockers handled that, so I stuck around. However, a shocking number of people still don’t use an ad blocker, such as Ublock Origin on Firefox, and they seem to just tolerate the ads. These changes happen so gradually, that people get used to them.

My guess is that YT will keep on making the service worse every year, and eventually it will be the time to kill the API. At that point, everything else will probably be so bad, that nobody will even notice the API any more.

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1 point

You were ready to leave over a banner ad? What should YouTube do to recoup the cost of running the service? Not even make a profit, just the cost of existing at the scale it exists is expensive. Unobtrusive banner ads seemed like the right “price” for the service. Having ads tell me I’m fat and need whatever they’re hucking or scare monger me to vote a certain way are too much, but banners seemed fair.

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3 points

I had a very different mindset at the time. Nowadays, I can totally understand the need for subscriptions/ads, but back then I just wanted to get everything for free. LOL. Nowadays though, I care a lot more about privacy so the blocker stays on.

I’m also paying for services that are worth it, but I’m just not convinced that YT is proving enough value to me. Besides, I’m also shifting towards other video platforms, so I’m less of a burden to YT than I used to.

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15 points

what if YouTube crosses the line. which corporation is interested and have enough computing power to make a YouTube alternative?

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23 points

Meta made a twitter clone when they had the chance, they’ll happily make a YouTube clone.

I don’t think Amazon or Microsoft are very interested in entering that market, but they are the only ones with the money and compute to support such a platform.

Maybe Netflix could be interested? But I doubt it

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32 points
*

People have seriously suggested that Mindgeek (Pornhub) could do it. Video content delivery infrastructure is eye-wateringly expensive but Mindgeek’s systems already deliver petabytes of content a day.

This was memed a lot but if they seriously get involved then I think there’s a good chance that their competitor would genuinely be successful as long as they can correctly distance themselves from the pornography aspect of their business.

Edit: They also own algorithms to find and recommend videos to users, robust commenting and user interaction features on their platform, and the placement and frequency of advertising are more or less acceptable on their platform.

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2 points

I could see TikTok trying to eat YouTube’s lunch with extended length, or Twitch offering videos.

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2 points

You don’t think Apple could? (Not that they want to)

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13 points

Amazon. MS. Meta. Musk.

Nobody good.

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6 points

Off the top of my head

Potentially odeysee, peertube, or maybe even twitch, more likely I could see subscription platforms like patreon and nebula taking over

Potentially something entirely new, I don’t know

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4 points

i’d love to see a peer-to-peer blockchain youtube replacement. like a limewire/napster type thing with thumbnails and discovery.

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4 points

you mean a torrent client and a tracker?

I wonder why hasn’t anyone made it already.

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1 point
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Even with their recent efforts to squeeze money out of their users by killing adblockers and pushing even more intrusive ads, they still don’t make a profit. And that’s with 100% of the market share. There just isn’t a way for another company to come in and unseat youtube, and youtube knows it. Hence why they feel they can get away with pretty much any anti-consumer move they can dream up.

They just have to keep users happy enough that nobody at microsoft/amazon decides to start their own money pit out of spite, and all that tasty data remains theirs for the indefinite future.

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0 points
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TikTok

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