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14 points
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Honestly, no. In Turkey the opposition used that strategy since 2002 and lost every single vote, except the last local elections where they finally decided to do things a little differently (+ the financial crisis). If your only selling point is “not being the other guy” then your whole election campaign is basically an advertising for the other guy.

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10 points

In Canada at the federal level the Conservatives are on their way to have a majority using this exact tactic, they’re voting against anything the government tries to do (even stuff they asked for in the past) and they’re promising to make everything better once elected, no one knows how, not even them.

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4 points

Exactly this. It just boils down to manufacturing consent for the other guy’s terrible policies, and results in hopelessness leading to voter apathy. Braindead strategy with 0 concept of leadership.

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1 point

I think it depends on the context and the details.

If your sell is “I’m not Mitt Romney,” that is pretty weak, even if you don’t like Romney.

If your sell is “I’m not Donald Trump,” that is a much more compelling thing to consider. I mean the fucker is on trial for and got impeached for some things that are truly heinous to see from a random schmuck, never mind the freaking President of the US.

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0 points

It’s a losing strategy politically because people are too fucking dumb to vote against someone holding a gun to their head unless someone else is promising them a unicorn, but as a potential voter, it’s an exceptionally good reason to get off your ass and actually vote for a candidate who can win.

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