This companies are able to generate billions in profit every quarter, let alone every year. They have also been reporting record breaking profits quarter after quarter for the past several years. Iâm pretty sure the 17 y/o Burger flippers arenât the problem here.
https://www.macrotrends.net/stocks/charts/MCD/mcdonalds/gross-profit
- McDonaldâs gross profit for the quarter ending March 31, 2024 was $3.439B, a 3.77% increase year-over-year.
- McDonaldâs gross profit for the twelve months ending March 31, 2024 was $14.688B, a 9.03% increase year-over-year.
- McDonaldâs annual gross profit for 2023 was $14.563B, a 10.26% increase from 2022.
- McDonaldâs annual gross profit for 2022 was $13.207B, a 4.98% increase from 2021.
- McDonaldâs annual gross profit for 2021 was $12.58B, a 29% increase from 2020.
[1]Average franchise profitability at Burger King rose nearly +50% last year (2023) compared to 2022
https://www.macrotrends.net/stocks/charts/SBUX/starbucks/gross-profit
- Starbucks gross profit for the quarter ending March 31, 2024 was $5.914B, a 0.06% decline year-over-year.
- Starbucks gross profit for the twelve months ending March 31, 2024 was $25.104B, a 8.86% increase year-over-year.
- Starbucks annual gross profit for 2023 was $24.567B, a 12.01% increase from 2022.
- Starbucks annual gross profit for 2022 was $21.933B, a 7.93% increase from 2021.
- Starbucks annual gross profit for 2021 was $20.322B, a 28.43% increase from 2020.
I wonder how da fuq did McDonalds think that this is okay?
Setting aside all considerations of ethics or morality, from a pure greed standpoint even a very naive person could realize that if you squeeze the sheeple too much they may choose to go elsewhere rather than continue to rely on you for easy comfort food.
Do they think they have a monopoly on the market? Even just from the fast-food burger places that were included in this graphic, there are multiple cheaper options - Burger King and Wendyâs - plus Arbyâs & Taco Bell and Chick-fil-a are somewhat similar.
Do they think that people will suddenly not care about where their money is going? That strategy tends to work when you squeeze (bleed) them slowly, but this kind of a sudden spike carries the risk of waking them up to how much eating there is costing them - and once they are gone, it would be very hard to attract them back.
So this strategy even looks to be detrimental to the company of McDonalds, even if good for the short-term stockholders & CEO before they jump elsewhere.
If I had to guess it would be for 2 reasons, humans donât like change so people that frequently go to McD will still go, and that all humans need food and a bonus of less people know how to cook
Itâs a scary thing to think these companies can just get away with shit like this but at the end of the day until we as a society boycott them - and I mean a legit boycott, not some 3 day reddit boycott - theyâll find any excuse to fuck us for profit
Weâre also in a society now where 2 people or 2+jobs are REQUIRED for a ânormal lifeâ unless youâre a tech or finance bro. People just donât have the energy or time to cook, fast food is often âon the way homeâ and saves well over an hour and effort.
Iâm âluckyâ that Iâm single, in that I can cook a weeks worth of food in one day and thereâs no one to complain about âthis again?â In literally every other respect being single in this society for over a decade sucks.
People are resistant to change - like inertia - but if pushed enough, they will. Burger King & Wendyâs only went up 55% whereas McD went up twice that at +100%. McD could have kept their prices flat and gained business from them, remaining within their brand as the âcheap fast-foodâ option, but instead they seem poised to lose it? Well, I guess we will see.
Yeah, it is scary to see just how evil they - b/c with profits like you showed, they did not have to increase them all, so the fact that they not only did but did by that much is somewhat shocking.