It’s an interesting idea, though, that one’s preference for a particular design or aesthetic, especially when that design or aesthetic is emblematic of a particular historical or cultural moment, is never wholly isolated to its visual or material components, but also innately tied to our memory and understanding of that moment. I personally don’t think you can extricate a particular aesthetic from the psychic background noise surrounding it. Our minds don’t work that way. It’s always forming these subconscious or unconscious connections, binding events and memory to abstract signifiers.

We don’t like the 90s aesthetic because it’s “better” or even attractive. I mean, nobody has wallpaper in their home with those pastel and neon triangles. Many of us like it because it reminds us of childhood, of not having responsibilities other than waking up early enough on Saturday to catch all your cartoons and of not complaining too much when you have to go visit your grandparents who can never remember your birthday and who always ask you how old you are this year, of finishing Super Mario on the SNES before your friend does so you can brag about being better at video games than him. It’s of a simpler time and place, because we were simpler. And it was, in retrospect, of an America briefly sandwiched between the end of the original “Forever War” that was the Cold War, and the beginning of the 20th Century’s new “Forever War,” that is the War on Terror.