Airline CEOs doing their damnedest to out-fumble eachother.
Fumble what?
It’s a completely regulatory captured industry that makes the majority of its profit from being financially engineered gift card style quasi banking institutions via their milage program agreements.
This is just more cash off the top. Free $$$$.
It’s truly amazing…they must stand at the front of meetings and just ask “how do we make our passengers hate us most?”
Maybe I don’t understand the economics of this move, but are they really going to make that much more money from targeted ads? If it’s double the price, I assume it’s worth it, but if it’s a ~10% gain it’s just dumb.