Everyone thinks about the spying as relating to themselves, the individual.

Google doesn’t give a shit about you. Google gives a shit about us. Collectively. They can monitor the collective soul of the world. When people are busy, when they’re not paying attention, when they’re mad, who, and for how long; how they react to certain subjects…how to get them to listen about certain subjects, how to bring them around to certain subjects, how to keep them disagreeing with other viewpoints, etc.

They’re literally developed “a remote control for the flock” and everyone’s out here like “why do I care if Google see my save games I have 500 hours in CoD so wut”