The carrier on Friday said it launched a media platform to serve travelers personalized advertisements on seat-back screens and in its app, among other platforms, as it seeks to leverage customer data.

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16 points

But how can they access a passenger’s digital profile?

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20 points

Last time I had my phone plugged in to charge it, I noticed that it wasn’t on charge mode exclusively, but it was actually on File Share Mode.

Now I don’t know if the airplane was able to instigate that connection mode, or why my phone was on that mode, but it did concern me incredibly that they were able to browse the files on my phone, when I just wanted it to charge.

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9 points

Well that is obvious. Btw many phones have file share mode as the default now. Make sure you change it. But how about other cases? I don’t really understand. Are digital profiles officially tied to the ID and plane tickets now?

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1 point
*

Or do you have an UA credit card?

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9 points

That’s why you should use “usb condom” when charing your phone from untrusted power source.

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3 points

I would assume it’s mostly ads for tourist places or local attractions at your destination

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5 points

But the article says the ads are personalized. I really suspect it goes deeper than just the destination

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16 points

They know your name. That’s usually enough.

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18 points

And your email, identity document, photo, payment method… lots of fun data points to boil it down to a demographic of one person.

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34 points

Oh please. It’s 2024, and you’re still wondering how a company knows who you are? The plane knows who is sitting on which seat, unless you change seats, and the airline has, at least: you email, your credit card, name, address, gender, age, nacionality, origin and destination. From there, they can ask a number of data brokers for more information like purchase habits, health, wheather you have children, your field of work, etc etc. Even if it’s one’s of those flights without assigned seats, there are cameras in the cabin. It would be pretty easy to face ID who is sitting where.

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12 points

That’s what I wanted to know. Well total surveillance is slowly becoming a thing. Having multiple digital identities and using privacy-respecting services makes more and more sense every day

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13 points

The problem is that you can’t fly anonymous. They will always know exactly who you are. But yeah, you can at least try to limit the information on you, but still.

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2 points

Slowly? It’s already here. Been here for some years even

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5 points

I take small pleasure in the fact that any ads I see I have no intention of ever purchasing their shit. I would actively tell people to avoid it as well. We literally have ads shoved in our faces 24/7 and the amount I have after bills and shit is already earmarked so the ad companies can go shove a baseball bat up their ass.

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