Key points:
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Cara’s Rapid Growth: The app gained 600,000 users in a week
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Artists Leaving Instagram: The controversy around Instagram using images to train AI led many artists to seek an alternative
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Cara’s Features: The app is designed specifically for artists and offers a ‘Portfolio’ feature. Users can tag fields, mediums, project types, categories, and software used to create their work
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While Cara has grown quickly, it is still tiny compared to Instagram’s massive user base of two billion.
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Glaze Integration: Cara is working on integrating Glaze directly in the app to provide users with an easy way to protect their work from be used by any AI
more about: https://blog.cara.app/blog/cara-glaze-about
Artists are perfectly able to use the fediverse, that is not what is stopping them.
They don’t come because they need to be where their fans are. That is why Cara will only be a splash: their niche is artists who place more value on the anti-AI slant than on meeting their audience where it lives. By definition that is not conducive to a lot of organic growth.
