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I thought it was “it’s” as it’s a possessive apostrophe?

The policies are Apple’s, so it’s would be an appropriate substitution, no?

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No, the possessive apostrophe doesn’t apply to possessive pronouns. Apostrophes in pronouns are for abbreviations (like “he is” becomes “he’s” and “it is” becomes “it’s”)

https://dictionary.cambridge.org/grammar/british-grammar/pronouns-possessive-my-mine-your-yours-etc

And: https://promova.com/content/86_Possessive_Pronouns_in_English_41a7b3d23c.png

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