- YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
- This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
- The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.
1 point
Oh yeah I absolutely agree with monopoly abuse being a bad thing with a huge caveat that it’s so much worse for essential services and not quite as bad for extras, like youtube. I personally can’t see any competition to youtube being able to provide a better service - it’s in a similar niche to Netflix where they were great until they got competition at which point the userbase and content fragmented, which meant they had to provide a worse service to make money as the content rights agreements made it into several small monopolies and so they were literally unable to compete, which is frankly worse
