Here’s how it works:
- Secure Environment: Data sets are matched in a highly secure environment, ensuring advertisers, publishers, and Anonym don’t access any user level data.
- Anonymized Analytics: The process results in anonymized insights and models, helping advertisers measure and improve campaign performance while safeguarding consumer privacy.
- Differential Privacy Algorithms: These algorithms add “noise” to the data, protecting it from being traced back to individual users.
Okay. It’s still boils down to give us all the data and trust us. But hopefully they’re more trustworthy than other people, and not corrupted by influence and money like other humans are?
By combining Mozilla’s scale and trusted reputation with Anonym’s cutting-edge technology, we can enhance user privacy and advertising effectiveness, leveling the playing field for all stakeholders.
I was surprised they said they’re so explicitly, but yeah they’re trying to monetize the Mozilla reputation for things that I’m not sure stick to their core philosophy
Basically I see two options:
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This works for advertisers and based on your “profile” you are strongly influenced by the ads shown to you. So might just as well give your data to Meta and Google, who already sell profiled (and not individualised) ads.
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This doesn’t work for advertisers and you are not strongly influence by the ads shown to you. So the advertisers could just as well put a link somewhere and hope it is found by their target audience.
Also I don’t my browser, my OS or any other core component on my system to be in bed with people who are trying to extract as much money as possible from me.
To me, this only makes sense if it’s integrated advertising in the browser. Trying to get third party websites to use their advertising network probably will be a very difficult sale.
It could be a way of greenwashing, or whatever the expression is for privacy washing, businesses like meta, Google, by letting them license a “privacy friendly” advertisement platform.
As far as I’m aware, there’s only two major online advertising platforms, meta and Google. So breaking in is a third platform would be difficult, unless they could integrate into apps directly through Mozilla’s app footprint
driving advertising performance requires privacy-enhancing approaches to data driven marketing. Anonym’s privacy preserving solutions allow you to take full advantage of your data assets.
Fundamentally, privacy and data-driven marketing are diametrically opposed
