Welcome to the hypocritical world of Puritan culture.

Some of the earliest British settlers in the US were so extremist that the Church of England kicked them out after they tried to assassinate the king and replace him with a puppet of their own to force their beliefs on the rest of the country.

It was partly these crazies that started the whole sex and bodies=bad and shameful thing in the US that advertisers still believe in today. And swearing is yet another of those weird things. But sex sells, so it’s okay to imply it as long as it’s selling a product and no other time.