I don’t think you need to be chronically online in Australia to know about it either, and we don’t watch the parade. We do share a language, and more importantly, most popular music with y’all though.
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Most people here would definitely know the song. The song itself has become incredibly popular, of course. But the phenomenon of trolling someone with a rick-roll would be too obscure for someone described as “very-much-not-online”.
So that’s the context I made my comment in. Internet culture is huge here, but it lives on the internet. But hey, in no way am I the decider on what is normal elsewhere.