It’s not marketing fluff though, it’s AI processing, as in recognising what you’re taking a photo of and auto-applying shooting presets/filters. Fairly common these days with new phones.
the precise reason why the loved one’s previous and next phone are Pixels, cos it has low light “AI” enhancement but it doesn’t pull that bs
(and a DSLR when you want zero fucking around whatsoever)
and i have a Xiaomi so i get the unfeasibly high megapixel Samsung sensors, all for the price of my immortal soul