It is hard to imagine that there was not someone inside of Nike that lost their faith in humanity when the pitch for these things was originally taking off.

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3 points

Are kids still even taught the three Rs (reduce, reuse, recycle)? I was always taught that they were listed in order of importance, but that seems to conflict with modern capitalism.

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1 point

Honestly, no idea. But yeah, the latter two seem in direct opposition to the line always going up at all costs.

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Apart from their use in the slogan, I don’t remember any importance being placed on reduce or reuse when I was at school. I guess “recycle” is the only one compatible with continually buying more shit we don’t need.

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