The article alludes to this problem, but Amazon has basically forfeited the consumer goodwill they used to have. It used to be that their reviews were trustworthy (and relatively hard to game), and ordering products “sold by Amazon” was a guarantee that there wouldn’t be counterfeits intermingled in. Plus they had a great return policy, even without physical presence in most places.
Now they don’t police fake reviews, and do a bad job of the “SEO” of which reviews are actually the most helpful, they’re susceptible to commingling of counterfeit goods (especially electronics and storage media), and their return policy has gotten worse.
It basically makes it so that they’re no longer a good retailer for electronics, and it’s worth going into a physical store to avoid doing business with them.
Enshittification. Applies to Amazon too.
First they attracted consumers. Then they attracted sellers. Now they’re exploiting both.
There is a reason why they got brick and mortar shops to close, while sellers with too good of a return policy are going under, and the search feature returns random numbers of items in a random order that have little to do with what you asked it for (the most egregious is “sort by price”, which suddenly makes the product count go down… but you go to camelcamelcamel, and for the same search it stays the same with actual sorting by price).