I watch a lot of Dead Mall videos on YouTube and I wanted to see what everyone’s thoughts are on why there’s so many dead malls now.
Hrm. No one has mentioned the decline of middle class wages.
I remember in the … late 70s/early 80s my mother would drag us to the mall nearly every weekend. She was there to buy clothes. She always wanted something new and she wanted to try on at least a dozen items before buying one or two. I was thrilled when I was old enough to go off to the record store and/or hobby store while she did that. Earlier, I begged to go the the toy store, but was typically refused. Later, I was at the book store getting paperback scifi.
I don’t think people have as much disposable income as they did then. I don’t know many people who can buy as much frivolous stuff as my folks used to. I guess I could technically buy stuff all the time, but I want to save fore retirement. My folks had pensions. I have to put it away myself.
The disappearance of defined benefit retirement plans is yet another way those on top are boning us, and it is NOT being talked about enough.
I’ll also offer the “sameness” of everything at malls. Let’s say you want jeans. There’s five shops that carry jeans. You want “normal” jeans, iow, not torn, not bleached, etc. Each shop carries jeans, but they are all some version of torn, worn, bleached, etc. For all the variety, they’re all the same.
Plus, mall overhead and branding makes the shops quite often more expensive than you might find at something like a Target or even a Kohls.
I’ve found that taking my kids to the mall to check out clothing we more often than not buy nothing despite visiting a half dozen shops. It’s all variations of the same thing along with being designer pricing.
So I’m not in America and might be able to offer some insight. Others have mentioned big box stores, online shopping, and lack of money as the main culprits. I’m fairly certain big box stores are not it, and the fault may lay almost entirely on amazon.
Where I’m from, malls are still the place to go for new things to buy, including electronics, clothes (of varying degrees of quality and price), drugs (the legal kind), and home decor. Businesses like Walmart (as in, supermarkets that sell things other than groceries) have shops inside those same malls. In the whole city, there is one standalone Walmart, in the emptiest part of town with middle-upper class suburbs around it. The one exception is Costco, which has two franchises in town, not inside a mall, but the demographic that goes there is decidedly middle class families and businesses.
We can order stuff from amazon, but it ends up being about the same in terms of cost, and takes up to a month to arrive. Money is tight for pretty much everyone at the moment, but we all still go to the mall from time to time, for one reason or another.
For example, I’m overdue a visit to get my eyes checked again, my glasses need replacing. And I’ll probably stop by the radioshack (yup, remember that?) and nab some rechargeable AAs.
Malls were dying in the US well before Amazon and online shopping itself was meaningful. Big box stores did a number on them. Best Buy and Circuit City had nearly the same selection of music that mall music stores did for much lower prices. Stores like Barnes and Noble and Books-A-Million eviscerated the smaller more expensive mall book stores. Walmart, Target, and the like hit everything else.
Once that decline happened, I noticed that many malls started going after the kids that just hung around malls and weren’t in constant spend mode. Teens were treated like pests that were not wanted. Guess who got the message and didn’t come back a few years later when they had jobs and money?
Malls in the 80s and early 90s were pretty awesome, but malls told us to fuck off so we did. They can rot.
Interesting. Malls around me seem to cater mostly to young adults with expendable income. Lots of non-traditional cuisine (commercialised of course, not high-brow places), wine bars, etc. Places where you’d go to on a night out with the gang.
Now that you mention it, they have stopped catering to the youngest demographic. I think the laser tags closed down before the pandemic, and the arcades have been gone for a decade. Unless Chuck E. Cheese has some, I haven’t been. Maybe we’re catching up, then. I still see young teens, around the age I was when I visited those places, walk around. No idea what shops they go into though. Maybe the ice cream places, and the food court.
Malls were being killed by big box complexes before Amazon was prevalent, but the one-two punch didn’t do them any favors.
I see it as a combination of things…
Big box retailers.
Online sales.
People stopped going to movie theaters.
So what’s the reason to go to a mall? Crappy food court food?
So what’s the reason to go to a mall? Crappy food court food?
The last dozen or so times I’ve been to a mall, the only thing I’ve spent money on was food. It’s hard to justify spending money at the mall when I know I can get just about anything there from an online retailer for a lot cheaper. But I can’t get an Orange Julius online. Yet.
There’s a fuckin delicious Asian place in my local mall that has the best teriyaki chicken and fried rice I’ve ever had. That and Charley’s lemonade are a couple of the only reasons I go to my mall.
By charleys you mean the Philly cheesesteak place right? Love them, too bad there aren’t any near me
Out of curiosity; where are your grocery stores, pharmacies and post offices? Because here in Australia, most of them are in shopping centres (Aussie for ‘mall’). The vast majority of us go to do our weekly shop, grab medication, send back returns from our online shopping etc. so they’re still very much alive and well.
In America, there’s like 3 different things you could call a mall. When most people talk about them, it means a giant building with central indoor paths connecting a bunch of businesses. Typically, there would be a handful of “anchor” businesses, like department stores and a movie theater, and then space for a bunch of much smaller businesses in between including restaurants. These malls (at least the ones I’ve been to) for whatever reason don’t typically have grocery stores. I have seen pharmacies and small Dr’s offices in them.
Then there are “strip malls” that are typically a row of businesses on one side or surrounding a big parking lot. Typically grocery stores are in those.
Lastly, there’s “outlet malls”, which are often set up like a fake town with parking distributed throughout. They are commonly built on cheap land in the outskirts of towns, and they have mostly clothing. They are typically brand specific stores (e.g., Nike), so they are allegedly cheaper.
It’s that first category that Americans are going to be talking about if they just refer to a “mall”, though. The idea to have all your shops in a convenient place has been around forever, and still works great in many traditional business districts. The “shopping mall”, though, was somewhat of an artificial movement in the 80’s and 90’s that was always a bit destined to fail. Like people have said, the internet is partially responsible, but malls were hurting before the internet started really doing damage. In America, you basically have to drive everywhere, and if you are driving everywhere, it’s easiest to just drive directly to whatever shop you need. With malls, you have to park far out in a giant lot, and walk a long way to get to whatever business. You could call it lazy, but if you’ve only got a little bit of time after a day of work to do shopping, are you going to do the option where you get the task done in 30 minutes, or an hour?
Take a Brazilian Lemonade recipe and sub in oranges. :) Make it at home.
Apparently there’s a recipe on that page. Here’s the same page without the crud: https://www.justtherecipe.com/?url=https://houseofnasheats.com/brazilian-lemonade-limeade/
But I can’t get an Orange Julius online.
Uber Eats, Door Dash, Grubhub, etc. all exist for this exact type of purchase.
Although you will pay for the convenience, as opposed to it being cheaper like most other products since the physical store is still involved.
Right, there’s got to be a good reason to go to the mall. The successful malls still draw crowds because they have more than just stores and a movie theater.
When I was a teenager the local mall made it quite clear that they didn’t want teenagers in the mall. I think it just stuck for a lot of us.
It was always short sighted tax policy. We’re just living with the blowback.
But in 1954, apparently intending to stimulate capital investment in manufacturing in order to counter a mild recession, Congress replaced the straight-line approach with “accelerated depreciation,” which enabled owners to take huge deductions in the early years of a project’s life. This, Hanchett says, “transformed real-estate development into a lucrative ‘tax shelter.’ An investor making a profit from rental of a new building usually avoided all taxes on that income, since the ‘loss’ from depreciation canceled it out. And when the depreciation exceeded profits from the building itself—as it virtually always did in early years—the investor could use the excess ‘loss’ to cut other income taxes.” With realestate values going up during the 1950s and ’60s, savvy investors “could build a structure, claim ‘losses’ for several years while enjoying tax-free income, then sell the project for more than they had originally invested.”
Since the “accelerated depreciation” rule did not apply to renovation of existing buildings, investors “now looked away from established downtowns, where vacant land was scarce and new construction difficult,” Hanchett says. "Instead, they rushed to put their money into projects at the suburban fringe—especially into shopping centers.
http://archive.wilsonquarterly.com/in-essence/why-america-got-malled
I long for third spaces.
The mall is an ouroboros that demands I spend. But if it had a park combined with it, if it was just a series of semi-connected strip malls around a central or spread out park/walking path I’d be there constantly.
The mall just isn’t a enjoyable place to hang out unless you truly have no other choice, and even teenagers who don’t are opting to hang online because it’s less expensive and doesn’t require transit.
Yes! I’m amazed at how few responses here bring up the lack of attraction in a mall. Nearly every square foot has been given up for dumb kiosks for cell phone cases or something like that. There’s just nothing to give some warm fuzzies about visiting - a water feature, a kids play area… Heck, I grew up near the first indoor mall and at one point they had a giant parakeet cage. If one landed on your finger, you could keep the bird.
