Sorry about daily mail link not found a different source yet.
BrewDog has never been punk. It’s always been a PR machine. I kind of can’t believe how big they’ve got with pretty mediocre beers.
Yep. There’s a good BBC documentary podcast about it.
Edit: link to the first episode:
Good Ship BrewDog: 1. Setting Sail
Episode webpage: http://www.bbc.co.uk/programmes/p0cg3rpb
Add this to trying to trademark the word “punk”, not paying artists doing work for them, using job applications as a means to get free work/ideas, and many, many other awful things…
This is the best summary I could come up with:
But BrewDog’s latest Make Earth Great Again (MEGA) report published on Tuesday claimed many carbon credits were now of ‘highly questionable’ environmental benefit and that the costs of those it could trust had ‘gone through the roof’.
But workers have reacted negatively to BrewDog’s decision to abandon its eco-friendly pledge in what they see as another step away from the brewery’s so-called ‘punk’ ethos that once saw its co-founders blow up cans of Heineken as a PR stunt.
‘Whether it be on refusing to meet workers over the abandonment of the real living wage or claiming to be the first carbon negative brewery in the country, BrewDog appear to have given up on being the ethical business that their whole brand is built on.’
The end of BrewDog’s carbon negative claim comes after James Watt stood down as company boss in May this year - amid allegations of inappropriate conduct first raised in a BBC Scotland investigation in 2022.
Mr Watt, who is dating Made In Chelsea star Georgia Toffolo, appeared to attempt to warn staff away from taking part in the documentary in a post on BrewDog’s Equity for Punks investors forum reported by the Guardian.
The programme included reports that Mr Watt had purchased £500,000 of shares in Heineken and invested £2million in a Cayman Islands hedge fund - suggesting a damaging contrast between his business dealings and BrewDog’s ‘punk’ image.
The original article contains 1,512 words, the summary contains 231 words. Saved 85%. I’m a bot and I’m open source!
Is there a single pledge they’ve kept?