If you’ve watched any Olympics coverage this week, you’ve likely been confronted with an ad for Google’s Gemini AI called “Dear Sydney.” In it, a proud father seeks help writing a letter on behalf of his daughter, who is an aspiring runner and superfan of world-record-holding hurdler Sydney McLaughlin-Levrone.
“I’m pretty good with words, but this has to be just right,” the father intones before asking Gemini to “Help my daughter write a letter telling Sydney how inspiring she is…” Gemini dutifully responds with a draft letter in which the LLM tells the runner, on behalf of the daughter, that she wants to be “just like you.”
I think the most offensive thing about the ad is what it implies about the kinds of human tasks Google sees AI replacing. Rather than using LLMs to automate tedious busywork or difficult research questions, “Dear Sydney” presents a world where Gemini can help us offload a heartwarming shared moment of connection with our children.
Inserting Gemini into a child’s heartfelt request for parental help makes it seem like the parent in question is offloading their responsibilities to a computer in the coldest, most sterile way possible. More than that, it comes across as an attempt to avoid an opportunity to bond with a child over a shared interest in a creative way.
I saw a movie the other day, and all of the ads before the previews were about AI. It was awful, and I hated it. One of them was this one, and yes… Terrible.
When i saw this ad a few days ago, my immediate, audible, response was " I guess we don’t need humans anymore. "
I think AI has already taken over and it’s putting out the ads.
Meh. How many people used to copy “meaningful” mother’s day cards, birthdays cards, wedding vows, speeches and whatnot from others. That was even a thing well before the internet itself.
Using LLMs for things people aren’t passionate about and/or lack the experience of finding the right words is a great use case.
God I hope that all of these bullshit AI platforms tank these giant awful tech companies.