It’s pronounced, “bow-ops.” Sorry
My wife and I thought this meme was so funny that we themed our wedding around this fish and call each other boops
Name’s Thetys. Thetys vagina.
I’d make a joke about Huso huso (Huso = short for “Hurensohn” eq. son of a whore), but that only really works in german.
If you click the “talk” link at the top of the page, there’s a discussion about the original header image for the article, “Boops boops in a bucket,” depicting just that. Because the image committed the unforgivable sin of being slightly whimsical on a Wikipedia article about a fish, someone went on a lengthy crusade to get it replaced.