How to cross promote under the new Steam Rules by Chris Zukowski
https://howtomarketagame.com/2024/08/26/how-to-cross-promote-under-the-new-steam-rules/
Oh wow, as a player these are all horrible options. I’ve bought the game, I want to play it without popup ads for your next game. Stuff like this might actually convince me to leave a negative review.
One thing I don’t get though, and it doesn’t work for unreleased games, but why not just create a bundle with all your games with a token discount like 10%?
@savvywolf @gamedev That doesn’t really serve the purpose these cross promotion methods were devised for. These are meant to help you gather wishlists for your upcoming games, which is supposed to ensure a successful launch by getting you into steam’s promotional algorithms (e.g. Popular Upcoming) as quickly as possible.
I agree that most of these techniques are too intrusive from a player perspective, though. I’d add a link in the main menu and heavily discount old games at most 🤔
I might be missing something here but I don’t really hangout on a game’s steam page after I’ve made a purchase.
Is there a significant population of people who loiter on the page hoping to be marketed to?
@Kelly @gamedev Chris went through the numbers in this blog post and the one before and apparently, yeah.
https://howtomarketagame.com/2024/08/21/valve-just-took-away-a-valuable-visibility-tool/
According to one developer quoted in that post, about 75% of trackable wishlists of their sequel were achieved through crosspromotion from the first game’s page.
I think, the intended way is to publish “News” about new games in your previous games, that way user can see it in newsfeed. I used to ignore it but now I read it more because it really has some useful stuff now and then.
a real company that respects players like Nintendo
Uh, well, okay. Comparing pop-up you show each time with a poster one gets single time with a physical product is already quite strange. Comparing discoverability of that era with discoverability in Steam is even stranger than that
Me, pretty sure game dev is going to just be a hobby for me and that I will never try to sell a game, still enthusiastically reading the game marketing articles because they are interesting and it’s cool to know the strategies being used to market to me so I can be better prepared…
