A pro-Ron DeSantis super PAC uses an Artificial Intelligence version of Donald Trump’s voice in a new television ad attacking the former president.
The ad, from Never Back Down, charges Trump with attacking Iowa governor Kim Reynolds as part of a larger pattern of disrespect he has shown to the first caucus state.
But the audio that the spot uses is not actually from Trump. A person familiar with the ad confirmed Trump’s voice was AI generated. Its content appears to be based off of a post that Trump made on his social media site Truth Social last week. The person said it will run statewide in Iowa tomorrow and that the ad buy was at least $1 million — a massive sum though one doable for the well-heeled super PAC. It will also be running via text message and on digital platforms.
Outside of explicit and clearly labeled parody and satire, I’m starting to settle pretty securely on the idea that it should be illegal to use someone’s likeness in a convincing manner without their permission.
There are absolutely a huge number of idiots who would take up arms over a drepfake of Biden announcing some kind of crackdown on Trump supporters or some idiotic bullshit like that.
We need legislation to ban AI generated content in campaign ads.
Nah. AI images and stuff are fine. We need legislation to ban the use of an AI likeness without permission.
What about someone generating fake imagery to create fear or anger about something?
There are a lot of ways AI art can be used to deceive.
Anyone else old enough to remember when there was at least a pretense of common decency in politics?
The anti-Biden ad released by the GOP a few weeks ago was much more easier to tell was AI generated. This one is much more subtle that I wouldn’t have known used AI voice generation if it weren’t for the article. Yes it was simply a post on social media, but having it voiced over adds much more to reach its audience imo.
This is concerning.
Edit: anti-Biden ad
Oh boy, here we go.